Data & Analytics

Michaels is partnering with a new ad agency on a $180 million marketing plan as the arts and crafts retailer looks to weave a quilt of higher sales and market share.

Zimmerman Advertising will perform a range of key functions for Michaels, working with a total marketing budget of $180 million and focusing on strategic planning, analytics, digital media planning and buying and social media.

Houston –  Francesca’s Holding Corp. reported that its net income dropped 19% to $7.3 million in the third quarter of fiscal 2014 from $8.7 million the same period the prior year. Increases in cost of goods sold and selling, general and administrative (SG&A) expenses drove the decline in profit.  The specialty retailer also lowered its earnings outlook for the year.   Francesca’s plans to open one new store in the fourth quarter, bringing total new stores opened in the fiscal year to 88.

Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.  

Bentonville, Ark. - Wal-Mart Stores has promoted Judith McKenna to COO for Walmart U.S., effective immediately.  She succeeds Gisel Ruiz, who has been appointed executive VP of Walmart’s International People Division, effective immediately.    McKenna  will continue to report directly to Walmart U.S. president and CEO, Greg Foran. Ruiz will report to Walmart International president and CEO, David Cheesewright. 
  

Lands' End sales fell in its October quarter as its store base dwindled, though an improved merchandise assortment and a more-targeted promotional strategy helped drive a 26% increase in profits.

For the third quarter ended Oct. 31, Lands' End posted a profit of $18 million, or 56 cents a share, up from a profit of $14.3 million, or 45 cents a share, a year earlier. Revenue, meanwhile, fell 2.8% to $373.1 million as same-store sales fell 3.1%.

By Steve Jones   What’s going to keep people coming back to physical store locations, as comfort levels with e-commerce rise every year? Savvy retailers are fighting technology with technology, refreshing the look and feel of their stores by integrating more gadgets, and using data in a more integrated way to inform strategy.  In-store tech helps retailers beat e-tailers at their own game  

Petaluma, Calif. – During the second week of the holiday shopping season (Dec. 1-7), smartphone and tablet shoppers were especially generous spenders. According to data compiled by e-commerce software provider MarketLive, year-over-year online revenue generated by consumers using smartphones grew 107%, or slightly more than double.  

New York – Omnichannel specialty bath and beauty product brand Sabon boosted its online sales 35% during Black Friday and Cyber Monday by implementing Dynamic Yield’s personalization engine. Sabon saw lifts across key metrics including user engagement, total page views, time spent on site and sales.