Data & Analytics

Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.

In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.

Hoffman Estates, Ill. – Imran Joona, executive VP of online, marketing, pricing and financial services at Sears Holding Corp., is leaving the company. In a filing with the Securities and Exchange Commission (SEC), Sears said Joona resigned Dec, 17 and will leave in February 2015 to pursue a new opportunity.  

Austin, Texas – Consumers who didn’t get what they wanted for the holidays are taking matters into their own hands. According to new research from digital deals site RetailMeNot, 81% of consumers plan to shop end-of-year sales.   Of these shoppers taking advantage of post-holiday savings, more than half (63%) plan to shop for themselves. Millennials are especially interested in after-Christmas sales, as 92% of respondents 18 to 34 years old said they plan to shop during this time.    

The 2014 holiday season has shown how shoppers’ growing preference for e-commerce can be challenging for retailers. By offering customers free shipping and ever-faster delivery, and by handling the higher rates of return that often come with e-commerce, retailers potentially face either reduced profit margins or loss in market share if they don’t keep up with customer preferences.

As they plan for 2015, many retailers will consider how they can provide a seamless customer experience that fundamentally helps them to maintain or improve profit margins.

With an online storefront on the Amazon Webstore hosted e-commerce platform, New York-based direct-to-consumer specialty fashion retailer Spiegel LLC is already extending its virtual presence. Taking that extended Amazon Webstore presence a step further into the world of social commerce is the next logical step in engaging consumers in whatever channel they choose.

Walgreens is poised to start 2015 off with a bang, as the company has nearly finalized its mega-deal with Alliance Boots.

Walgreens shareholders voted to approve all proposals related to the company’s acquisition of the remaining 55% of Alliance Boots that it does not currently own and the reorganization of the company into a holding company structure.

New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales.   In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.  

Bentonville, Ark. – Wal-Mart is offering an online gift card exchange called CardCash.com that will offer consumers up to 97% of the face value of another retailer’s gift card in the form of a Wal-Mart e-gift card. The retailer has set up a site where customers can enter the card number, PIN and some basic personal information so it can verify card balance before making an offer.