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What digital innovation looks like in Canada
Canadian Tire plans to manufacture digital innovation at a new “App Factory,” that is part of the retailer’s recently open Cloud Nine Digital Innovation Centre.
Located in Winnipeg, Manitoba, the 28,000-sq.-ft.- facility serves as the core digital hub for the Canadian Tire family of companies and a store network of roughly 1,700 locations. The center will possess 20 times more computing power and 10 times more network bandwidth than the company’s existing technology infrastructure.
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Rakuten Marketing strong in first quarter
Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.
The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.