Data & Analytics

Atlanta -- Results of research released Monday by comScore and UPS showed that the more options an online consumer has, the more loyal and dedicated she may be. In fact, integrating social and mobile media, as well as providing shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online.

Chicago -- ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.

RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.

Charlotte, N.C. -- Training consultant Tortal said that it has forged a test agreement with Bojangles Restaurants to create a point-of-sale training program to support the new POS rollout for its company and franchise restaurants.
 
The training program, said Tortal, is intended to strengthen the restaurant chain’s existing training processes.

The launch of the new online training program is slated for summer 2013.

Boston -- A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.  

In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.  



Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.

NASHVILLE, Tenn. — Genesco, a specialty footwear and apparel retailer operating numerous brick-and-mortar and online retail brands including Journeys and Lids.com, reported declines in earnings and net sales for the first quarter of fiscal 2014.

The company’s earnings declined 11% to $18.5 million from $20.8.

Net sales decreased 1.5% to $591 million from $600 million. Same-store sales fell 4%. Earnings remained slightly ahead of the company’s expectations.

New York -- When retailers discuss a social media strategy, they usually mean something involving reaching out to customers through popular social media sites like Facebook or Twitter. And while that is an important marketing technique to engage modern consumers, social media can also serve as a powerful internal communications and engagement platform. For example, quick service hamburger chain Red Robin uses the Yammer enterprise social network to directly link employees to senior management and each other in real time.

PLEASANTON, Calif. — Safeway has appointed Barry Libenson as senior VP and CIO, effective July 1, 2013. Libenson replaces former Safeway CIO David Ching, who retired earlier this year. He will oversee IT business functions and report to executive VP Larree Renda.

Libenson previously served as senior VP and CIO at Land O’Lakes Inc. since 2010. Other positions he has held include VP of business at Ingersoll-Rand and executive VP at Surety.com.