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How to Build Loyalty and Sales this Holiday Season and Beyond
By Michael Zea, president and CEO, U.S., Aimia
Amid weaker-than-expected August retail sales, leading retailers are kick-starting their holiday shopping season by wooing existing shoppers through their customer loyalty programs. Retailers are increasing their investment in the traditional transaction-based loyalty efforts because of the proven success of rewarding customers for their purchases.
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Rite Aid extends partnership with e-source provider Intesource
Rite Aid has decided to extend its sourcing partnership with Intesource, an e-sourcing provider in the retail, drugstore, grocery and restaurant industries.
Rite Aid has leveraged Intesource's e-sourcing technology since 2009. The partnership helped the chain secure significant savings on both direct and indirect categories — including snow plowing services — and drove efficiencies across the entire supply chain.