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Ikea going bigger in Burbank
Burbank, Calif. -- Ikea on Wednesday broke ground on a new store that is located less than one mile away from the company’s first-ever store in California and oldest location in the Western United States.
Ikea is building a new, larger store in Burbank, California. Until it opens on the new site in spring 2017, customers can continue to shop at the existing 242,000-sq.-ft. Ikea in Burbank, which was its sixth overall U.S. store and opened in November 1990.
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Study: Shoppers get smart with mobile
Scottsdale, Ariz. – Shoppers keep getting smarter about using their mobile devices.
According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.
In addition, 45% of online traffic during the 2014 holiday season came from mobile but only 20% of sales came from mobile devices, indicating a substantial opportunity to increase mobile conversion rates.

