Data & Analytics

Kmart and Sears are among a group of companies identified as “the least engaging brands of 2014,” in a recently released index of customer loyalty.

"A brand can't do well in today's marketplace if it can't engage consumers, no matter how many ads are run, and no matter how much social networking one does," said Robert Passikoff, founder and president of Brand Keys, a New York-based brand loyalty and emotional engagement research consultancy.

The buzz and hype surrounding 3D printing can make it hard to separate fact from fiction, but one thing is for sure: 3D printing has the potential to transform shopper expectations and retail supply chains.

Foothill Ranch, Calif. -- The Wet Seal Inc. has appointed Deena Varshavskaya, Nancy Lublin and Adam Rothstein as new independent members of the company’s board of directors. The appointments expand the size of the board from seven to nine members.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

Chicago - Mobile and online sales will continue to drive growth for retailers in 2014. However, according to a recent BDO USA survey, a majority (64%) of retail CFOs expect that online sales will grow in 2014, representing a modest decline from the number of CFOs expressing similar sentiments in 2013 (74%).

Chiquita Brands International plans to combine with and Fyffes, an international importer and distributor of tropical produce, in a stock-for-stock transaction that will create a global banana and other fresh produce company with approximately $4.6 billion in annual revenues.

Once the transaction is completed, before the end of 2014, Chiquita shareholders will own approximately 50.7% of ChiquitaFyffes, while Fyffes shareholders will own the remaining 49.3%, on a fully diluted basis.

The Wet Seal has appointed Deena Varshavskaya, Nancy Lublin and Adam Rothstein as independent members of the company’s board of directors, bringing the total number of members to nine.

Charlotte, N.C. -- Salsarita's Fresh Cantina, a Mexican fast casual concept, has selected Micros Simphony Enterprise Solution for all corporate locations. In conjunction with Simphony POS, Salsarita's is deploying Micros Simphony's Reporting, Labor, Inventory, Loyalty, and Online Ordering modules.