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Wal-Mart buying Jet.com for $3 billion
Wal-Mart Stores announced it will acquire retail start-up — and would-be Amazon rival — Jet.com for approximately $3 billion in cash. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction. The deal will go a long way to helping Walmart expand its e-commerce growth and customer reach, and also give it more firing power as it competes with Amazon. And Jet.com’s popularity with millennials will help the discounter attract a younger, higher-income customer. -
Analysis: Walmart/Jet.com partnership has many positives
Just as Amazon transformed e-commerce through its convenience, assortment and ease of use, look for the pairing of Jet.com and Walmart to introduce additional completion in the online shopping space that will give more options to consumers. Both companies stand to gain exposure to more and different customers as well as benefits in terms of service, delivery, and technological enhancements.

