Data & Analytics

Sears is hitching a ride with Uber — and inviting its loyal shoppers along.   A new program, called Rider Rewards, is designed to award Sears shoppers for using Uber’s ride service. Customers that link their Sears Shop Your Way loyalty plan to their Uber account will earn $2 in loyalty points for every Uber trip they take. Besides points, the loyalty program also tailors deals to members. Drivers can also take advantage of the program, and earn up to $1,000 in certain markets.   

A Chicago startup has landed partnerships with four major online retailers, including Target, to launch a product meant to rival Amazon’s Alexa, according to the Chicago Tribune.

Interactive media continues to shake up retailers’ digital marketing strategies.  

Aldi’s sustainability efforts are gaining recognition.   The grocer’s sustainable distribution center and regional headquarters in Moreno Valley, Calif., have earned LEED Gold certification from the U.S. Green Building Council (USGBC). Working alongside Graycor Construction Company, Aldi improved the design and materials used in the development of both buildings.   

A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online.    That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall.  

The Black Tux has implemented new RFID tags to speed delivery and improve order accuracy.   The online formal wear rental company has implemented RFID tags from Fujitsu Frontech North America Inc., including its new washable UHF RFID fashion tag as well as its rugged linen tag to reduce garment processing time and improve order accuracy.   

Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads.   Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores.  

Americans will open their purses for holiday shopping regardless of whether Hillary Clinton or Donald Trump wins the election.      A survey of American voters by RetailNext found the vast majority will not let the outcome of election 2016 affect their planned spending this coming holiday season.