Data & Analytics

Alibaba is championing the fight against counterfeit merchandise.   In a new alliance with international brands including Louis Vuitton, Samsung and Mars, Alibaba has created an anti-counterfeiting group. Called the Alibaba Big Data Anti-Alliance, the 20-member consortium of industry and technical leaders is working to keep pirated goods off of Alibaba’s e-commerce platform, according to the company’s website.  

Despite global economic fluctuations, China is still a world leader in many markets — including global e-commerce.   China’s online retail sales have grown by 33.3% to exceed $581 billion in 2015. Momentum is expected to continue, as sales in the country are expected to grow by 20% yearly through 2020, according to BizView, a B2B marketplace that enables users to connect with over seven million companies around the globe.  

Target has made a key addition to its executive team.    The discounter has promoted Rick Gomez to the position of executive VP and chief marketing officer, effective Jan. 29. Gomez, currently senior VP of brand and category marketing, has been with Target since 2013. He replaces Jeff Jones, who left Target last summer to become president of Uber.   

Everything is bigger in Texas — including Amazon’s breadth of fulfillment centers.   The retail giant is planning its ninth Texas fulfillment center in Coppell, a move that will create 1,000 more full-time positions. The facility, which will be outfitted with state-of-the-art robotics, will be Amazon’s third located in Coppell. Amazon’s first Coppell warehouse began fulfilling customer orders in 2013; the second launched during the 2016 holiday shopping season.  

While the path-to-purchase often starts online, a majority of interactions with a brand's website do not end in conversion.   In fact, 92% of consumers’ initial visit to a brand's website doesn’t lead to a sale, according to “Reimaging Commerce,” a study from Episerver. The study tapped more than 1,100 consumers to learn the importance of relevant and engaging content throughout the purchase journey.  

Did Walmart's $3.3 billion acquisition of e-tail startup Jet — the largest buyout in American e-commerce history — help it this holiday season?     A new report from Ugam finds Walmart's first holiday season following its acquisition of Jet.com last summer saw fewer out-of-stocks, but that the chain still has room for improvement on pricing and assortment.  

Mike McNamara, chief information officer and digital office for Target Corp, was among the speakers this week at the National Retail Federation’s annual Big Show in New York City. McNamara described how Target’s technology team is leading the way on transformation.   In the blog post below, which is on Target’s website, McNamara discusses the change he is leading, and some of the exciting technologies he saw at the Big Show: 

Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence.    Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.