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Consumers shift Cyber Monday shopping patterns
Westlake Village, Calif. – Consumers show unique online shopping patterns on Cyber Monday. According to figures released by integrated online marketing company ValueClick, while most online shopping activity occurs between 1 p.m. to 3 p.m. local time on a typical weekday, the heaviest volume shifts to 6:30 p.m. to 10 p.m. local time on Cyber Monday, peaking at 8 p.m.
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Survey: Convenience tops smartphone feature
Kirkland, Wash. -- Consumers actually favor ease-of-use more than the latest device specifications, with many intimidated by jargon and technical data, when choosing a new smartphone.
A new survey from WDS, a Xerox company, also shows that a physical retail store remains the most popular destination for purchasing a new smartphone. Sixty-seven percent of consumers treat it as their primary destination while only 19% of buyers older 60 would buy their device online.
Other notable findings include: