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Study: User-generated content influences most purchase decisions
Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing. This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months. -
Campus bookstore operator relies on cloud to service its loyal ‘Ducks’
No visit to the University of Oregon is complete without a stop at The Duck Store. The Duck Store opened its doors on the University of Oregon campus in 1920. (The Oregon Duck is the mascot of the University of Oregon's Ducks athletic program). It has since grown into a 13-store fleet, with outposts at sporting venues and malls. It also operates an online store that can be accessed via laptop or mobile devices. In fact, half of its Web traf-fic comes from smartphones and tablets.

