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Study: Shoppers ‘creeped out’ by in-store identifying, tracking features
San Francisco -- Shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition. In addition, the dressing room is the one area where personalized product information and recommendations are not welcome.