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What women want: A landscaping perspective
Plenty has been written about the importance of infusing experiences into shopping centers. Much has been written about placemaking. But not nearly enough has been written about the role a well-thought-out landscape environment contributes to overall experience and the power of "place." It’s more important to women shoppers than you might imagine. -
Study: Apple Pay usage soars with digital targeted POP messaging
Apple Pay may be transforming mobile payments, but digital targeted messages spur more shoppers’ willingness to pay with their devices. This message was delivered in a study from USA Technologies. The report measured the impact of targeted digital advertising screens on consumers’ use of mobile wallets – primarily Apple Pay. The impact of 35 vending machines located in New York and Louisiana were measured over a six-month period, between March and August 2016.

