Former Sears Holdings exec joins BJ’s digital team in new role
BJ’s Wholesale Club appointed a new executive to bolster its digital innovation.
Naveen Seshadri will take on the newly created position of VP, digital commerce and experience. In addition to focusing on the continued expansion of BJ’s omni capabilities, he will also lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.
Seshadri was previously COO for travel guide book publisher Lonely Planet, responsible for leading strategy and digital transformation. Prior to that, he held senior management positions at Sears Holdings, running product strategy and analytics initiatives.
Naveen Seshadri will take on the newly created position of VP, digital commerce and experience. In addition to focusing on the continued expansion of BJ’s omni capabilities, he will also lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.
Seshadri was previously COO for travel guide book publisher Lonely Planet, responsible for leading strategy and digital transformation. Prior to that, he held senior management positions at Sears Holdings, running product strategy and analytics initiatives.