Data & Analytics

Recently, I was in my kitchen making Veal Provençal for my kids. As I reached for the can of peeled tomatoes, my worn out can opener broke in my hand. I turned to my Alexa device and told it to order a new can opener from Edlund. Two days later, the package awaited me when I got home.  

Companies that suffer a data breach are subject to customer, opportunity and revenue losses well exceeding 20%.   This was according to the “2017 Annual Cybersecurity Report (ACR),” from Cisco, which surveyed nearly 3,000 chief security officers (CSOs) and security operations leaders from 13 countries in the “Security Capabilities Benchmark Study,” part of the ACR.  

Love’s Travel Stops & Country Stores is getting its stores on the same page.   The convenience and fuel chain, which operates more than 400 locations in 40 states, employs more than 17,000 people. By adding Reflexis Workforce Manager, it will have a consistent way to manage its budgeting, forecasting, and labor scheduling across the enterprise.   

Mattress Firm has tapped a veteran energy marketing executive to head up its marketing efforts.    The company has appointed Sicily Dickenson as its chief marketing officer. Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing.    

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  

Columbia Sportswear’s prAna brand has become the industry’s latest cyber-breach victims.   When the lifestyle brand’s e-commerce site was targeted last week, the incident lead Columbia to “immediately launch an investigation and engage a leading third-party cyber security firm to assist us,” Columbia’s CEO Timothy Boyle said on the company’s Q4 2016 earnings call on Feb. 9. “Protecting our customers' information is one of our top priorities and we are taking this very seriously.”

For the first time ever, Amazon has released data that details how much money its Prime membership program and other subscription services bring in.    Amazon disclosed in its latest annual filing that it brought in $6.4 billion from Amazon Prime and other subscription services, Bloomberg reported.   

Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers.   

Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.   This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.  

Remember the memory-erasing Neuralyzer in "Men in Black"? Or more recently, "Ex Machina," the Oscar-winning story of a humanoid robot that uses emotional persuasion to outsmart humans and escape from the secluded home of its creator?