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Commentary: Retailers need to join forces to solve patent troll problem
Diane K. Lettelleir, senior managing counsel of JCPenney Corp., discusses why retailers can’t wait for the government to solve the patent troll problem in the commentary below: JCPenney and numerous other retailers have been hunted for the last decade by patent trolls that aggressively file suits based on overly broad claims in patents against related but distinct technologies. JCPenney alone has endured dozens of patent troll lawsuits over this period. -
ICSC: Technology and personalization drive the retail experience
As shoppers demand a streamlined, more personalized shopping experience, retailers are adopting solutions that can draw customers into their stores. This was revealed in the “ICSC Retail Technology Survey.” The report, which was conducted February 16-19, surveyed 1,022 adults 18 years of age and older. Consumers of all ages want more access to information — and they expect retailers to respond to this demand.

