Data & Analytics

RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.

Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.

Groupon has expanded its fashion and apparel footprint with its acquisition of Ideeli, a leading online flash fashion retailer, for $43 million in cash.

Ideeli was founded in 2007 and its members number in the millions.

New York – Network and application security services provider Cybera, Inc. has reached 20,000 deployments of its payment application defined network (ADN) solution. An AND is an enterprise data network using virtual network and security components to provide a dedicated logical network for each application, with customized security and network policies to meet the requirements of that specific application.

New York -- VeriFone Systems announced that The Jones Group Inc. has selected VeriFone solutions to enable mobile payment acceptance and enhance customer experience for its internationally recognized brands, including Jones New York and Nine West.

VeriFone will upgrade the brands’ payment environments with its PAYware Mobile e210 mobile point-of-sale (mPOS) solution and the MX 915, an NFC-enabled, multi-media payment terminal.
 

Austin, Texas -- End-to-end merchandise optimization solution-provider Revionics announced a multi-year agreement with Victoria Supermarkets for its Price Optimization solution rollout.

Victoria Supermarkets operates 83 markets in Russia and is owned by the DIXY Group, one of Russia’s largest national retail operators in the food retail market.   

New York -- A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.

New York & Company CEO Gregory Scott is pleased with the company’s holiday performance. The operator of 514 stores has navigated through what it called a challenging retail environment to build on the momentum it generated in the first three quarters of the year.

Comparable-store sales for the nine-week period ended Jan. 4 increased 1%. Additionally, the specialty apparel chain narrowed its outlook for the 13-week fourth quarter ending Feb. 1.

Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).