Data & Analytics

Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  

Fast-growing mattress retailer Casper has closed on a new round of funding — with help from Target Corp.   

Amazon’s acquisition of Whole Foods Market is sending shock waves through the world of grocery retail. This striking move introduces more disruption into the grocery wars. As the c-suites form their war rooms and build their responses, the industry faces an array of significant challenges.   1. Food retailers must think bigger and faster

The Buckle is the latest cyber-crime target.   The teen apparel retailer was alerted that some guest credit card information was pilfered following purchases made at some of its retail stores. The chain launched a thorough investigation, which revealed that store payment data systems were infected with a form of malicious code, which was quickly removed.   

No visit to the University of Oregon is complete without a stop at The Duck Store.    The Duck Store opened its doors on the University of Oregon campus in 1920. (The Oregon Duck is the mascot of the University of Oregon's Ducks athletic program). It has since grown into a 13-store fleet, with outposts at sporting venues and malls. It also operates an online store that can be accessed via laptop or mobile devices. In fact, half of its Web traf-fic comes from smartphones and tablets.   

Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer.   Today’s Elusive Shopper

For the first time ever, UPS is going to add a surcharge for orders delivered to homes during peak holiday times.    The surcharges, which apply only to residential deliveries, could boost the buy-online-pickup-in-stores (BOPIS) strategy deployed by many store-based retailers.  The move comes as the shipping giant look to combat its escalating costs, which include increased investments in hiring, in the wake of the shipping boom caused by rising online package volumes.    

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  

Retailers are thrilled with their surging online sales, however the same can’t be said for associated fulfillment operations.    Business is booming online as sales across 82% of e-commerce and multichannel businesses increased in 2016. Only 6% reported a decrease in orders. While many voiced concerns over increasing competition, Brexit and currency fluctuations, the majority of companies (88%) expected a further increase in e-commerce orders during 2017.  

It may only be mid-June, but retailers nationwide are already eyeing their share of almost $800 billion in estimated back-to-school sales.   Store shelves — both physical and virtual — are already being stocked with this year’s hottest apparel, school supplies, electronics and dorm essentials, all in hopes of luring early bird shoppers. However, beefing up inventory isn’t enough to guarantee a successful back-to-school shopping season.