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Pricier protein, increased volume a tasty combination for Tyson
Strong sales of chicken and beef pushed Tyson Food’s sales to record levels during the third quarter ended June 29.
The world’s largest protein producer attributed the growth to a combination of volume and price increases. Total sales increased 5.7% to $8.7 billion while profits from continuing operations grew to $249 million, or 69 cents a share, from $76 million, or 22 cents a share.
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Report: Data drives marketing value
Indianapolis – Almost eight-in-10 (78%) marketers report feeling pressure to become more data-driven, but only a little more than a third of companies (36%) say they routinely use data-driven marketing to customize messages and offers, in order to improve customer experience and campaign performance. Teradata’s Data-Driven Marketing Survey 2013 also indicates within two years more than 80% of marketers will have implemented or begun projects that automate data quality, performance management and marketing workflow processes.