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Adobe Target simplifies testing & targeting
San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.
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Charming Charlie won over by analytics
Houston – Charming Charlie is establishing a “single version of the truth” across multiple business units, including merchandising, store operations, planning and finance, using the ARC Merchandise Analytics solution from Manthan Systems. The solution is designed to deliver real-time merchandise and performance insights across the retail enterprise.