Predictive Analytics

Data center retrofit cuts cooling costs by 93%

Retailers are constantly on the hunt for energy savings, and data centers offer huge potential: By 2020, data centers could consume 10% of all U.S. power, according to some experts. Here’s how outdoor gear and apparel retailer Recreational Equipment Inc. (REI) is working to reduce energy costs and its environmental footprint in this critical area of operations.

Steady as she goes. That old nautical phrase, urging a firm hand on the wheel and an unwavering eye on the compass, seems apt for today’s retailers. While economic waters remain troubled, an improved economic forecast promises retailers a smoother route to profitability in 2014. 

Cambridge, Mass. -- Akamai Technologies and Prolexic Technologies have signed a definitive agreement for Akamai to acquire Prolexic, a provider of cloud-based security solutions for protecting data centers and enterprise IP applications from distributed denial of service (DDoS) attacks.

New York -- Overall online sales from Thanksgiving through Sunday were up 14.5% in 2013 over the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 40.9% of all online traffic, up more than 35% percent compared to the same period last year. Mobile sales remained strong, reaching 23.2% of all online sales, up 43.7% year-over-year.

In other findings:

West Palm Beach, Fla. -- U.S. online retail sales will reach $508 billion by 2020, representing a market share of nearly 14% (or 17%, if food retailing is excluded), compared to expected online sales of $260 billion in 2013. According to a new report from FTI Consulting, this represents a compound annual growth rate (CAGR) of nearly 11% from 2012 through 2020.

New York - Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays. A new online survey conducted by analytics and marketing technology provider Fulcrum finds that nearly three-out-of-four (74%) consumers who received birthday messages from a company they do business with thought more positively of the company afterward.

Leading cloud services provider Akamai Technologies strengthened its ability to protect the Internet with the acquisition of security solutions firm Prolexic.

December 2013 is projected to be the fifth coldest in more than 22 years and the coldest in three years for the U.S. as a whole. Temperatures will be much colder for the eastern half of the U.S. with below-normal cold expected in the Great Lakes, Ohio Valley and Northeast. The start of the month is expected to be cold and stormy while the week after Christmas looks milder and drier in the East. A stormy pattern during the first three weeks of the month promises to also be snowy with above average snowfall across the Great Lakes, Mid-Atlantic, South Central states and the Northwest.

Stamford, Conn. -- Among Americans who purchased a product that required shipping this year, 80% consider shipping options, including free shipping, to be an important factor in their overall shopping experience, according to a recent survey commissioned by Pitney Bowes Inc. The survey found free shipping is by far more important to Americans surveyed over fast shipping (77% versus 19%).  

Westlake Village, Calif. – Consumers show unique online shopping patterns on Cyber Monday. According to figures released by integrated online marketing company ValueClick, while most online shopping activity occurs between 1 p.m. to 3 p.m. local time on a typical weekday, the heaviest volume shifts to 6:30 p.m. to 10 p.m. local time on Cyber Monday, peaking at 8 p.m.