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Dads enjoy better-than-expected Father’s Day
The National Retail Federation (NRF) had forecast that Father's Day spending would shrink this year, reaching just $12.5 billion. But it looks like the smallest of gift-giving holidays fared better than expected.
According to IBM Digital Analytics Benchmark, a real-time, cloud-based digital analytics platform, overall U.S. retail online sales for the week leading up to Father's Day — June 9-15 — climbed more than 14% compared to the same period last year.
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Tech meets analytics to help retailers enhance omnichannel strategies
CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.