Study: Data must ‘deliver’ in the age of personalization
Companies are adopting more solutions to gain a 360-degree view of each customer.
While 88% of companies believe their investments help their organization understand customer needs, only 61% of consumers agree — a gap that is costing retailers $62 billion a year, according to research from Talend. The provider of cloud and big data integration software surveyed 361 IT leaders and 1,094 consumers in the United States, the U.K., France, and Germany.