Predictive Analytics

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

The supermarket industry is constantly changing. Consumer food choices and how they shop, frequent regulation modifications and new technologies to integrate are just a few things we gathered from recent customer input concerning the most pressing issues for the industry. As 2017 rolls along, there are four emerging trends we see that grocery marketers should be aware of for the remainder of the year.   1. Impact of the digitally engaged food shopper on retail facilities

Chain Store Age recently spoke with Goro Yumiba, chairman and CEO of SATO Global Solutions, and learned how retailers can leverage Internet of Things solutions, including RFID, to bolster in-store experiences.

How can embracing the power of data improve retailers’ business processes, growth and results?

In today’s fast paced dynamic business environment, successful retailers must be responsive to the market and make decisions promptly. Enter the power of data.

Menswear retailer bullish on Internet of Things, RFID

While most retailers continue to dip their toes in the Internet of Things waters, Thomas Pink has jumped in with both feet — and is seeing results.

The luxury menswear brand is involved in an IoT proof-of-concept test at its store on Wall Street in downtown Manhattan. Using a cloud-based IoT platform from Acuitas Digital, the retailer has the backbone it needs to seamlessly integrate networking, hardware, software and analytics solutions — all necessary pieces to digitize the physical store.

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

What happens after an order is placed is crucial in driving website traffic and revenue.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.   

Staples Australia and New Zealand is refreshing its pricing strategy.   Staples Australia and New Zealand completes more than 80,000 deliveries daily for consumers and small businesses under 20 employees. However, the chain relied on a legacy-based monitoring tool to establish pricing metrics. To remain competitive in an increasingly omnichannel landscape — especially among business customers — the company was ready to revamp its pricing efforts.   

New product introduction volume continues to increase. Lilly Pulitzer’s analytics platform helps hone in on the winners.   In an omnichannel world, customer satisfaction is key, which means merchandise must be available when shoppers want it. By extending its partnership with First Insight, Lilly Pulitzer will continue to use predictive analytics to make faster and more accurate design, buying and pricing decisions, and gain the insight needed to mitigate risks associated with new product introductions.  

Despite retailer efforts to deliver information, store employees still struggle to access the information needed to complete tasks. In fact, 75% of decision makers said their employees frequently ask about procedures that are documented, and 73% indicated that critical information is scattered across many disparate locations.