Data Management

Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Walmart is making a bold move as it continues to seek out ways to distance itself from Amazon.   The discount giant is investing in Nvidia chips. These high-level graphical processing units (GPUs) will be the foundation of a robust cloud network where Walmart data scientists can build out AI systems, reported Geek Wire.  

Aldi has extended its partnership with Nielsen to gain more shopper and advertising effectiveness insight.    Nielsen and Aldi announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi's preferred data and analytics provider, covering the chains' nearly 1,700 stores in 35 states across the U.S.  

Retailers sued in class or representative actions for alleged wage-and-hour violations often object to discovery requests that seek the contact information (names, addresses, etc.) of their employees — the rationale being that such information is private and burdensome to collect and should not be disclosed unless there is reason to believe that the alleged unlawful practices occurred in locations other than just the named plaintiff’s store.  

Retailers need to innovate to get the most out of data analytics

There is more data filtering through retail enterprises than ever before. But while most retailers have data collection down to a science, they still need to learn how to extract value from this information.

Chain Store Age recently spoke with Hiro Yoshikawa, CEO and co-founder of Treasure Data. He discussed how a new level of customer data analysis can improve the customer experience.

How has unified commerce and digitally influenced retail stepped up the game on data management?

Consumers across the globe agree that volume of criminals trying to steal their credit and debit card data is increasing — and retailers aren’t equipped to fight back.   This was according to “Consumer Payment Card Data Security Perceptions, from Transaction Network Services (TNS). The study interviewed 1,037 U.S. adults, 1,002 Australian adults, and 1,010 U.K. adults between May 4-May 8.