Data Management

The nation's largest private employer is working with the country's largest social network.    Walmart has signed on to use Facebook’s Workplace enterprise collaboration platform. Launched in fall 2016, Workplace is designed to connect colleagues within a company, and allow them to message each other, share images and broadcast live videos.   

Walgreens is relying on data analytics to ensure all of its IT systems are working as efficiently as possible.   Through a partnership with IBM, the drugstore chain is taking steps to drive more IT support across its enterprise. The first step is to integrate hardware and software from different vendors under one roof. This centralization will make it easier to stay abreast of performance.  

Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Walmart is making a bold move as it continues to seek out ways to distance itself from Amazon.   The discount giant is investing in Nvidia chips. These high-level graphical processing units (GPUs) will be the foundation of a robust cloud network where Walmart data scientists can build out AI systems, reported Geek Wire.  

Aldi has extended its partnership with Nielsen to gain more shopper and advertising effectiveness insight.    Nielsen and Aldi announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi's preferred data and analytics provider, covering the chains' nearly 1,700 stores in 35 states across the U.S.  

Retailers sued in class or representative actions for alleged wage-and-hour violations often object to discovery requests that seek the contact information (names, addresses, etc.) of their employees — the rationale being that such information is private and burdensome to collect and should not be disclosed unless there is reason to believe that the alleged unlawful practices occurred in locations other than just the named plaintiff’s store.  

Retailers need to innovate to get the most out of data analytics

There is more data filtering through retail enterprises than ever before. But while most retailers have data collection down to a science, they still need to learn how to extract value from this information.