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Food Lion to implement more MVP savings center kiosks
SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.
MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.
Money-saving coupon kiosks also can be found at Bloom and at Harveys.
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Safeway gets new loyalty chief to manage mobile migration
PLEASANTON, Calif. -- Safeway Monday announced the promotion of Mir Aamir to president customer loyalty and digital technologies, reporting to Diane Dietz, EVP, chief marketing officer. In this new role, Mir will lead Safeway's loyalty programs and oversee digital and mobile efforts related to loyalty. He will also continue to be responsible for marketing strategies, shopper analytics and insights, club card strategies and pricing.