Consumer Analytics

DEERFIELD, Ill. — Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

“Our loyalty program is distinctive,” stated Graham Atkinson, Walgreens SVP and chief customer experience officer. “This comprehensive rewards program is one of Walgreens largest and most important programs in company history."

Balance Rewards offers three key benefits, all customized for the consumer:

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.

Brad Anderson was named to the board of LightHaus, a provider of shopper insights based on video analytics.

CHICAGO — As holiday sales and foot traffic historically account for about 20% of annual retail activity, a new report by ShopperTrak revealed that consumers will shop more and visit more stores during the peak holiday shopping months of November and December.

WAYNE, N.J. — Get them in early and often seems to be the motto for Toys”R”Us this year, as the toy retailer is hoping new initiatives will encourage customers shop for holiday toys well before December.

New York -- A report released Tuesday by e-commerce marketplace technology provider Merchantry found that marketplace customer experience compares unfavorably to that of e-commerce sites, particularly in regard to comprehensiveness of product information and logistics transparency.

The State of Online Marketplaces report, conducted by Merchantry in concert with the e-tailing group, found that online marketplaces need a lot of improvement before their full potential is realized.

With the political conventions coming to an end, it’s clear now that election season is in full swing. And, while I don’t pretend to know what the long-term implications of an Obama re-election or a Romney win would mean for our economy or our country, I do think that what happens on Nov. 6 will almost certainly have an impact on our industry — particularly, shopper sentiment and ultimately holiday sales.