Consumer Analytics

With both the 2018 PGA Championship and U.S. Open Tennis Championship coming up, the golf and tennis equipment markets have something to celebrate.

Amazon’s 36-hour mega-sale not only brought in record sales, it also underscored the online giant’s fight for dominance in home improvement, grocery and private label.

Complicated online checkout is taking a toll on digital sales — and long-term customer loyalty.

American consumers worry more about their personal data being stolen than their wallet.

Products that feature more robust content are topping Amazon’s merchandise searches.

We tend to think of weather as having a negative impact on business, but according to recent research many companies are turning weather data into a competitive advantage to reduce costs and increase revenues.

A good number of digital retail marketing leaders are looking for new jobs.

Consumer confidence increased in July, however consumers remain wary about future economic growth.

Biometric payments are poised for significant growth, but substantial consumer security concerns could put its future at risk.

J.C. Penney is going back to the future.