Business Intelligence (BI)

Needham, Mass. – Visual IQ, a cross-channel marketing attribution software provider, announced that it has been selected as the exclusive marketing attribution provider for Crate and Barrel. The brand will deploy the company’s IQ Intelligence Suite to measure and optimize marketing spend across its myriad of online and offline marketing channels.
 

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.

LLamasoft, a leading global supply chain design software developer, has named Alejandro Nieto as SVP of international sales. Nieto will be responsible for sales in Latin America as well as EMEA and APAC regions.

Union, N.J. -- Bed Bath & Beyond Inc. has provided preliminary information on its fiscal fourth quarter 2013, including the impact of adverse weather conditions during the period. The company's same-store sales for the fiscal fourth quarter increased by approximately 1.7% as compared with its previous model of an increase of approximately 2% to 4%.

Charlotte, N.C. -- Salsarita's Fresh Cantina, a Mexican fast casual concept, has selected Micros Simphony Enterprise Solution for all corporate locations. In conjunction with Simphony POS, Salsarita's is deploying Micros Simphony's Reporting, Labor, Inventory, Loyalty, and Online Ordering modules.

Essen, Germany – German supermarket chain Aldi Nord has selected the SAP for Retail solution portfolio to support its dynamic growth and modernize its retailing. The standard enterprise resource planning (ERP) solution will replace the company’s previous in-house system and will be used to manage retail processes at all company locations, from orders and warehouse management to store deliveries.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

Lenexa, Kan. - Only about four-in-10 (39%) of consumers are "very confident" that using a credit or debit card was safe. Half (49%) of consumers surveyed were only "somewhat confident." In light of the mass retail payment security breaches in recent months, Balance Innovations surveyed shoppers about their confidence in using credit and debit cards at their primary grocery store and whether they have changed their payment methods in response.