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Atlantic Brands deploys Lyris digital marketing
Sydney, Australia -- Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning customer insights from online and offline activity.
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360pi names new VP customer value
Ottawa, Canada -- Greg Soussloff has joined 360pi as VP of customer value. Soussloff brings 20 years of sales and sales management experience to this role.
Prior to joining 360pi, Greg was the U.S. senior director for retail and consumer goods for SAS’ Americas division, where he helped in securing enterprise agreements with retailers and consumer goods companies including Macy’s, eBay, Nike, Kellogg, Wal-Mart and Nestle. Soussloff will be located in Dallas, as part of 360pi’s U.S. presence.