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Etsy comes to sellers’ promotional rescue
Online marketplace Etsy is announcing two new ways for sellers to promote their brands, both on and off Etsy.
Pattern by Etsy is a new service that lets sellers create their own custom websites on their own domains, powered by their Etsy shops and integrated with the platform’s tools. Research from the company shows that more than a third of its sellers are interested in opening a commerce site of their own, but many have found the process to set up and maintain a custom site too difficult.
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Bedding retailer names new execs to revive growth
Select Comfort, operator of 490 Sleep Number stores, named several executives to key new roles following a supply chain disruption that cause fourth same-store sales to plummet 30%.
Select Comfort named Suresh Krishna to the role of senior VP and chief operations, supply chain and lean officer, effective April 11. He will report directly to CEO Shelly Ibach and assumes responsibilities previously held by Kathy Roedel. She served as executive VP and chief services and fulfillment officer and will retire effective April 7.

