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Toys ‘R’ Us problems mount as Q1 loss widens to $111 million
Wayne, N.J. -- Toys "R" Us reported a loss of $111 million for the first quarter, compared with a year-earlier loss of $60 million. It was the struggling chain’s worst quarter in a decade.
Net sales for the quarter, ended May 4, declined 7.8% to $2.4 billion. Same-store sales were down 8.4% domestically and fell 5.8% internationally.
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ECRM: Retail circular advertising trends, May 2013
ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us. Their circular suggests a switch in advertising strategy. Their ad blocks per page decreased 10% while ad blocks per circular increased 79.1%. Also, the total number of circular pages increased by 44.4%.
