Charming Charlie selects ShopperTrak for people-counting data

Chicago -- Charming Charlie said Tuesday it has selected ShopperTrak to measure, analyze and deliver store-performance data for its nearly 200 locations.



ShopperTrak's Managed Service, which provides access to secure and anonymous foot-traffic data and actionable analyses, is currently being installed in all Charming Charlie stores and will continue through November 2012.



Charming Charlie selected ShopperTrak after a 30-day pilot program, during which it compared ShopperTrak data and analysis with data from its existing foot-traffic system. During the trial, Charming Charlie evaluated each provider on its ability to provide accurate, consistent traffic counts and key performance indicator reports that are critical to supporting field analytics, payroll scheduling and loss prevention.



"Shopper counts, conversion rates and analyses are fundamental to our goals to understand our customers better and make appropriate adjustments to serve them well,” said Keith Cline, chief administrative officer and CFO at Charming Charlie.