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Report: Retailers shift digital spend toward mobile
Huntington Beach, Calif. -- Retailers are eying mobile devices as the best route to make the most of their digital marketing campaigns.
According to the latest research by Shop.org/Forrester, in the study “The State Of Retailing Online 2013: Marketing & Merchandising,” 87% of online retailers either already have implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively).
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Cargill unveils supply chain solution
CHICAGO — Cargill, an international producer and marketer of food, agricultural, financial and industrial products and services, has unveiled an assessment tool that identifies, prioritizes and quantifies risks and opportunities in its supply chains so improvements can be made to them.