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Zappos tailors Facebook to fit revenue goals
SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.
During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.
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Alco sales up on strength of seasonal products
ABILENE, Kan — Alco reported that total sales, excluding fuel, increased 26% to $34.8 million for the fiscal five-week period ended Feb. 3, compared with $27.6 million during the four-week period of the prior year. On a same-store basis, excluding fuel, sales increased 21.4% from a year earlier.