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Black Friday & Cyber Monday: Shoppers are Ready. Are Your Communications Systems?
By Adam Simpson, CEO, Easy Office Phone
Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.
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Hudson’s Bay Company improves print promotion ROI
Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.