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Study: Retailers see data value, many struggle with BI strategy
Walnut Creek, Calif. – Retailers are most likely to use data for planning, but a majority of retailers do not have a long-term enterprise business intelligence (BI) strategy in place that meets their needs. According to a new study from RSR Research, “Retail Analytics Moves to the Frontline,” 57% of retailers think planning and executing more effectively is a top use of data, followed by managing customer relationships (47%) and reporting results of business activities (44%).