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Crate and Barrel rolls out shopkick app chainwide
Palo Alto, Calif. -- Shopkick, a leading location-based shopping app, announced that all Crate and Barrel locations across the United States will offer walk-in rewards and special deals to shoppers simply for visiting. For shoppers, that means shopkick walk-in rewards are now available in 39 states, plus Washington, D.C., and Puerto Rico, up from three states at launch in August 2010.
The national rollout comes less than five months after Crate and Barrel initially launched its shopkick trial.
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Retailers mobilize their efforts
WASHINGTON -- Mobile and social initiatives are becoming increasingly important to retailers. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year. “