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Consumer insights conference comes to NWA
A first of its kind conference focused on shopper behavior is scheduled for May 12 in Fayetteville, Ark., home of the Center for Retailing Excellence within the Sam M. Walton College of Business at the University of Arkansas. The conference is called SHOP and features a number of thought leaders in the field of consumer research and shopper insights and was designed to complement the Center’s Emerging Trends in Retailing Conference that is held each fall.
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IBM helps retailers get smarter about commerce
ARMONK, N.Y. -- IBM has announced new software and the creation a new consulting practice dedicated to the emerging category of "smarter commerce," which is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.
