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Neiman Marcus tests interactive iPhone app
Dallas -- Neiman Marcus said Thursday that it is testing a new iPhone-only app that allows customers to interact directly with their sales associates.
The new app, NM Service, is being tested in four stores this spring — in Austin, Texas; Dallas; San Francisco; and Palo Alto, Calif.
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Cafaro unveils fit technology at two malls
Youngstown, Ohio -- Cafaro Co. announced that it will make Me-Ality (Measured Reality) available at its South Hill Mall, in Puyallup, Wash., and Eastwood Mall, in Niles, Ohio.
Me-Ality is a free service that uses cutting-edge technology to precisely determine a customer’s exact body measurement and provide a list of recommendations of where to find the best-fitting apparel to flatter that body.