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Delivering the right combination of relevance and consumer reach
Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?
The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues.
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Neiman Marcus tests interactive iPhone app
Dallas -- Neiman Marcus said Thursday that it is testing a new iPhone-only app that allows customers to interact directly with their sales associates.
The new app, NM Service, is being tested in four stores this spring — in Austin, Texas; Dallas; San Francisco; and Palo Alto, Calif.