New York City -- Oracle Corp. said it will acquire RightNow Technologies, a leading provider of cloud-based customer service, for approximately $1.5 billion. The acquisition follows Oracle's recent announcement that it is purchasing Endeca, a provider of unstructured data management, web commerce and BI solutions.
RightNow focuses on customer experience across contact channels. Its Customer Service Cloud is geared at customer interactions and data for call centers, social networks and the web, according to RightNow’s website.