Artificial Intelligence

By Loreal Lynch, VP marketing, Shopatron

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

The journey to South by Southwest (SXSW) begins long before the leading technology conference even begins. As first time attendees it quickly became apparent that winging it doesn’t work in Austin yet being open to possibilities is also essential essential.

Stepping of the plan we wondered if we had planned enough. Everyone looked like they knew where they were going and what they were doing and who they were doing it with. We were just trying to find our hotel!

San Luis Obispo, Calif. - Shopatron is unveiling its Shopatron Customer Care Suite, which includes a new set of APIs available within the Shopatron Developer applications, and a new customer care interface. Shopatron launched the two platforms to complement its order management technology, allowing retailers to intelligently manage the customer experience anytime, anywhere, and by any authorized user.

E-commerce platform provider FreedomPay has appointed former eBay executive Marc Pereira as VP of technology.

Pereira most recently spent nearly 12 years at eBay Enterprises, serving in several strategic executive roles and has 20 years of e-commerce and technology experience. He will be responsible for overseeing, envisioning and maintaining the company's technology infrastructure, which covers both the development process and the network infrastructure management operations.

Radnor, Pa. – E-commerce platform provider FreedomPay has named Marc Pereira as VP of technology. Pereira joins FreedomPay after serving nearly 12 years in strategic executive roles at eEBay Enterprises.

Verifi, a leading provider of global electronic payment and risk management solutions for card-not-present merchants, and ReD (Retail Decisions), a leading global fraud prevention services company, have agreed to jointly develop new products and solutions to benefit CNP (card-not-present) merchants.

Boise, Idaho -- While the mobile channel continues to grow in importance for retailers, do does their fear of fraudulent attacks and the realization that combating the risk requires specialized tools. Those are some of the findings from the 2nd Annual Mobile Payments and Fraud Survey.

The study, conducted By Kount, The Fraud Practice LLC and CardNotPresent.com, surveyed more than 1,000 merchants around the globe as well as service providers, card associations and issuers. Notable findings from the study include:

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.