Artificial Intelligence

Automated assortment targeting is one of the most important technology-aided merchandising strategies to develop in the past 10 years. Retailers can use advanced algorithmic and behavioral tracking solutions to instantly determine what items a customer is most likely to buy and present them in a way that maximizes conversion potential. Omnichannel devices like smartphones, tablets and kiosks allow retailers to effectively deliver personalized assortments within the confines of a physical store, as well as online.

Hoffman Estates, Ill. -- Sears is testing “Connected Solutions” experiential shops that bring together smart, or connected, home and personal automation products. The 1,700-sq.-ft. shops are being piloted in three Sears locations in the Chicago area, including Woodfield Mall, Schaumburg, Illinois; and Oakbrook Center, Oakbrook, Illinois.

Fairfield, Conn. - GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

New York – Verizon Enterprise Solutions has recently introduced a location-based service that will allow retail organizations to offer real-time benefits to their customers, such as proximity-based specials and fraud detection. Verizon Location Data Services, powered by Locaid, is available now to enterprise retail clients in the U.S.

New York -- Doug McMillon, CEO of Wal-Mart Stores, said the company plans to ramp up the company's pace of partnerships and acquisitions as part of a broader strategy to better compete with digital rivals, Bloomberg reported.  

“We’ve been more acquisitive lately, especially for talent,” McMillon said, according to the report. “And our pace of acquisitions, I think, is going to accelerate.”

Minneapolis -- Target Corp. has formed a Digital Advisory Council as part of its efforts to accelerate its digital transformation. Target said the council will help guide the retailer’s omnichannel strategies and push it to innovate faster, and discover new ways to leverage technology to enhance the shopper experience – both online and in stores.

By Sebastien Taveau, Chief Evangelist, Synaptics

From ancient bartering, to the first coin, to the first paper currency, to the first mobile payment, it’s easy to provide a linear view of how the payment process has evolved.

While the reach of mobile devices has grown dramatically in recent years, we’ve failed to realize the promise of using this ubiquitous device as a mobile wallet.

There are many reason for this lack of adoption, and the following reviews the shortcomings of past and current attempts at mobile wallet implementations — and more importantly, highlights new technologies needed to unlock the promise of mobile payments.