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Report: Abercrombie to rebrand Hollister as fast-fashion chain
New Albany, Ohio – Abercrombie & Fitch is reportedly planning to rebrand its Hollister banner as a fast-fashion retailer. According to the Wall Street Journal, this would entail lowering the prices of merchandise and creating a nimbler, U.S.-based supply chain.
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Bon-Ton invests in growing e-commerce business
The Bon-Ton Stores is investing in its growing e-commerce business. The company has signed a lease with Duke Realty Corp for a 743,000-sq.-ft., automated, direct-to-consumer fulfillment center in West Jefferson, Ohio.
The company expects the facility to be fully operational and ship its first orders in spring of 2015.