-
Data sharing agreement is a big deal
Less than six months into her role as Walmart’s EVP global customer insights, Cindy Davis rocked the retail analytics world this week with news that Walmart would resume sharing sales data with Nielsen.
The development comes as Walmart is looking to do a better job of leveraging shopper insights as a means to grow sales and follows the creation in February of a new global customer insights team led by Davis. She previously served as EVP membership and marketing at Sam’s Club and joined the company in the fall of 2007.