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Topco Associates taps CPG veteran as VP, marketing
Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.
“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”
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Reflexis partners with IBM on Watson-based task management
Dedham, Mass. – Reflexis Systems Inc. is developing an application made with IBM Watson called Reflexis StorePulse that will issue alerts and tasks to regional and local store managers, based on local event and weather information, among other data, to plan their locations accordingly. The application is aimed at helping to maximize sales by ensuring each store has its finger on the local pulse.