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Increased promotional activity takes a bite out of Chico’s Q2 results
Price cuts made to clear seasonal merchandise were a primary driver of Chico’s lower net income for the second quarter ended Aug. 2.
The company posted net income of $30.1 million for the quarter, a drop of 31% from $43.6 million in the year-ago period. Net sales for the quarter were $671.1 million, an increase of 3.3% from $649.5 million in the previous year, but driven primarily by sales at 98 net new stores. Same-store sales inched up by 0.3%.
