-
Study: Retailers plan personalized, real-time in-store experience
Boston – The in-store customer experience is going to get a lot more personalized and timely. According to a new special report by Boston Retail Partners (BRP), “Real-time Retail – The New Retail Imperative,” by 2020 nearly two-thirds of retailers will identify a customer when they walk in the store via their smartphone. In addition, 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years.
Other key findings gathered from recent BRP surveys include:

