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Toys"R"Us grows omnichannel capabilities in Europe
Efforts to transform the customer experience and optimize e-commerce capabilities at Toys”R”Us are getting a boost in Europe with a new distribution center.
The retailer says it has completed a new distribution center in Saint-Fargeau-Ponthierry, France, to support the company's rapidly expanding e-commerce business throughout the country and in select sections of Europe.
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Stores the new darlings of omnichannel retailing
Stores are once again the darlings of retail — even e-commerce pure plays are scrambling to establish brick-and-mortar locations, while established brands are busy exploring new ways to leverage their existing physical footprint. Many predicted that the store would survive — and indeed thrive — but few realized the full degree to which stores would become a coveted link within today’s customer-driven “commerce anywhere” shopping experience.

