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Marketing is local at Shoe Carnival
Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.
Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.
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Infographic: Clues that reveal online fraud
The best means of online fraud remediation is to flag and prevent fraudulent transactions before they are processed. But what are the telltale signs of a fraudulent account?
A new infographic from antifraud software provider Sift Science highlights some common risk factors retailers should look out for. For example, if three other accounts share a shipping address, it is four times more likely to be fraudulent. If two other accounts share the same credit card, it is five times more risky.

